ba&sh

ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women’s apparel since 2003.

Barbara & Sharon have always been passionate about fashion, travel and the emulating encounters they provide. It became natural for them to transform their unique and nevertheless complementary visions into their own brand to create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions.

In 2015, L Capital (now L Catterton after merger) private equity firm acquired a 50% stake in the Parisian brand in order to accompany its development and international expansion, leaning on the support of LVMH expertise and wide network.

As of today, ba&sh operates more than 500 points of sale worldwide with a leadership presence in Europe and a fast-growing development in North America as well as in Asia, most particularly in Hong Kong where it recently entered a management service partnership with ImagineX group.