Levi's

Epitomising American style and effortless cool, The Levi’s® jeans, invented by Levi Strauss & Co. in 1873, have become one of the most recognisable garments in the world. Rooted in utility, the Levi’s® jeans began as the unofficial uniform of hardworking Californians, and have since been worn by rebels and mavericks of all stripes, everywhere. Today, Levi’s® continues to evolve through a relentless pioneering and innovative spirit, allowing us to celebrate rugged individuality and self-expression through our own pair of Levi’s® jeans.